Steamroller Smackdown Joins the Party
At its new location, the Block Party became a powerful means to connect residents, local businesses, and community organizations. When the School of Visual Concepts’ Steamroller Smackdown print-making contest, a summer tradition in SLU, faced challenges with their venue and was looking for a new home, they reached out to Vulcan Real Estate and became a welcomed addition to the South Lake Union Block Party.
“Suddenly, we had the entire SLU Block Party team working behind us,”
said Jenny Wilkson, Director of the Letterpress Program at SVC. “All the businesses that go into putting on the Block Party were coordinated, so we were able to focus on growing the event with the neighborhood. I don’t know how we could ever do it without Vulcan Real Estate at this point.”
At the Block Party, the Smackdown tradition has thrived and is one of the event's most popular elements, galvanizing Seattle's design community.